Information architecture services

Every service below starts from the same place: the content you already have and the tasks your visitors come to complete. What changes is the scope. An audit tells you what is wrong and in what order to fix it. A navigation or sitemap plan gives you a new structure to build. Taxonomy and linking work tidy the connections inside a structure that is already sound. Restructuring and enterprise work carry a plan through to the point where pages actually move.

How to choose

Start with the problem you can see, not the label of the service.

• "People say they cannot find things." An information architecture audit will show whether the cause is the grouping, the labels, the menu itself or missing links.
• "Our menu has grown out of control." Navigation design rebuilds the menus and the page-level wayfinding around them.
• "We are starting a new site or a rebuild." Sitemap planning gives the designer and developer a page list, a hierarchy and an address for every page.
• "Our categories and tags are a mess." Taxonomy design sets out the vocabularies, their rules and who maintains them.
• "Good pages get no visits." An internal linking strategy finds pages that nothing points to and plans links that help readers move on.
• "We have to merge, move or cut a lot of content." Content restructuring plans what stays, what merges and where every old address should redirect.
• "Several teams publish to one large site." Enterprise information architecture adds governance, shared vocabularies and a staged rollout.
• "Design and content keep pulling in different directions." Content structures for UX aligns page templates, content models and the sitemap.

What every engagement includes

Whichever service you choose, you receive written outputs your team can use without us. That means a plain-language report or plan, the working files behind it (spreadsheets, outlines, diagrams), and a short set of rules for keeping the structure in shape as new pages arrive. We do not hold anything back as a reason to keep you on a retainer.

We also state the limits of the work. Information architecture changes how easy content is to find and understand. It does not write your content, fix slow pages or promise search rankings. Where a problem sits outside the structure, the report notes it.

How we price

Each piece of work is quoted in Australian dollars after a short conversation about scope. How changes in scope are handled is explained there too. The pricing page explains how we estimate and gives starting points for each service. For a broader view of what Australian studios charge for this kind of work, see our cost guide.

Who the services are for

The services suit organisations with large content collections, for example local councils, universities, membership bodies or community health services. A five-page brochure site may not need a separate structure plan; a site with hundreds of pages, several audiences and more than one team publishing to it is the kind of site these services are designed for.

Standards we work to

Our plans follow published guidance rather than house rules. For search, that means Google Search Central's documentation on site structure, links, URLs and sitemaps. For accessibility, it means WCAG 2.2, including the criteria on consistent navigation and multiple ways to find a page. For writing structure, the Australian Government Style Manual's advice on hierarchies, including its recommendation to "keep the hierarchy shallow", is a useful reference even for private organisations. Each service page lists the sources it relies on.

Working with your other suppliers

A structure plan is only useful if the people who build and write the site can act on it. The plan is written for your designers, developers, content writers and search specialists, or can be handed to a supplier you have not chosen yet. Every deliverable is written so that someone who was not in the workshops can follow it.

Combining services

Services can be combined when a problem has several causes. An audit followed by navigation design suits a site whose menus are the main complaint. Sitemap planning plus content structures for UX suits a new build where design is about to start. Taxonomy design plus an internal linking strategy suits a content library that has grown large and hard to browse. When services are combined, the quote is for the combined scope, and the shared work, such as the content inventory, is done once.

What we do not offer

To keep the plans focused, we do not offer visual design, development, content writing, keyword research, link building or hosting. We are glad to recommend what to look for in suppliers of those services, and to work with whoever you choose.

The services

Sources checked 4 November 2026 for services

1. SEO Starter Guide, Google
2. Consistent Navigation (3.2.3), W3C
3. Hierarchical structure, Style Manual